I guess I found my crush in tech world.
Last week I attended to an event hosted in one of Intuit’s headquarter buildings in Mountain View, CA. There was a an uplifting energy. I felt like I walked in to an Ivy school campus or a historical building. Up to that point I did not know how and when Intuit started.
I was reading about the story of Intuit during the event and getting more and more impressed by how old it was and how good they did business wise during such a long time.
Company was founded in 1983 by Scoot Cook (Economics Major) and Tom Proulx (Engineering Major). Perfect combination. They started the company in Palo Alto. They coded their first product Quicken in BASIC of Microsoft.
At the time there were 46 companies offering similar services. Even tough they offered only one third of the features their competitors offer, they managed to become market leader in personal finance software quickly thanks to their designed focus product approach. They had very few features but those features were so intuitive and easy to use they were being marketed by their users.
They went public in 1993. They got a buyout offer from Microsoft in 1994 for 2 billion, but US department of Justice blocked the deal. After that company struggled for a while because of competition but they kept improving core products and kept increasing their market share during 90s.
Company started to expand internationally during 2000s focusing on to improving their value offering. They made multiple acquisitions to complete their value offerings and also improve their existing products.
As they expand their product base and value offering they
they can become a financial powerhouse?
Intuit Net Income 2010-2024 | INTU
